Design for digital.

In this day and age digital design is becoming more important and dominates the design world. Code is the new way of designing for the web as big brands take it seriously. For example Ikea changed their typeface for the brand last year. Although to many peoples disgust they changed the typeface from a customised version of Futura to Verdana, which in my personal opinion was a good choice as Verdana is more versatile and remains consistent on print and online, which was one of the main reasons ikea bosses decided to change the typeface because everything is going digital. Also Verdana was originally designed by Microsoft to use on screen and not on paper.

Another example of designing for digital becoming more popular is that smart phones have overtook computers in sales because people now consume digital media instead of static because it is easily accessible. Amazon sell more e-books than physical books because their easier for on the move. The Brilliant thing about digital design is that digital distribution offers different methods of communication. Although Physical should facilitate digital and vice versa, you cant have one without the other because they rely on each other.

The task for this lecture was to help an independent coffee shop to go digital. I decided to create an iPhone app for customers to order and purchase their coffees so that collecting them can be much easier. These designs will be easily accessible to anybody working on a busy time consuming schedule and will have the option for a pick up time or a delivery option.

PICTURE

I feel my sketches for my designs would work well as their simple and easy to navigate around the pages. I found this task to be quite difficult as it is not something I have done before, although it is something I have become interested in.