The creator of the Apple- Think Different advertisement has used a disruptive strategy to draw you in and highlight the most inspirational people of the times. These are people who have thought outside of the box and pushed boundaries and come up with inventive and original ideas.
It is important to always research other competitors as although you might not think something has been done before, It most probably has. Having this knowledge can help you to come up with different new exciting ideas. There are many artists who have different and exciting ideas to some, and not so exciting to others for example the very well known Damien Hirst and Tracey Emin. They have both been disruptive with their ideas which has lead them to be noticed by the public for good and bad reasons.
Tracey Emin in my opinion is an feminist extravert, she exposes things about herself that most people would be too ashamed to reveal to anyone let alone to the public. Subjects she has exposes include sexual nature, abortion, rape, and self-neglect. Although a lot of her work draws bad attention to her, all publicity is good publicity as it gets people talking about her and interests in her work.
Everyone I Have Ever Slept with 1963-1995
One her installations, called Everyone I Have Ever Slept with 1963-1995 is surprisingly a tent, She has sewn inside all of the peoples names she has slept with. Some may argue that this is not art, but in my opinion how can you define art? "One mans trash is another mans treasure". Her work is bibliographical and could have almost been taken from her life's diary.
In my opinion the best of art or design is that who have gone against the grain and have thought outside the general box.
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